New Dubai hotel to feature rooftop VOX cinema

Majid Al Futtaim and Starwood Hotels & Resorts has signed a deal to open an Aloft hotel directly connected to City Centre Deira,

Scheduled to open in 2018, the standout feature will be an outdoor rooftop VOX Cinema and a cinematic themed floor of rooms and suites.

Aloft Dubai City Centre Deira will feature 304 spacious guest rooms, including 29 suites.

The hotel includes SPG Keyless, Starwood’s industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key.

The construction contract for the hotel has been awarded to Laing O’Rourke, with work already underway.

“We look forward to welcoming Aloft Dubai City Centre Deira to our world-class hotel portfolio,” Simon Barlow, Chief Executive Officer of Hotels at Majid Al Futtaim – Properties, said.

“The hotel will offer guests an exceptional experience not only because it will combine Majid Al Futtaim’s development expertise with the operational excellence of Starwood Hotels & Resorts, but because it will be directly linked to the iconic City Centre Deira and feature an outdoor VOX Cinema.”

It will become the fourth hotel partnership between Majid Al Futtaim and Starwood Hotels & Resorts Worldwide, which already includes Sheraton Dubai Mall of the Emirates, Le Meridien Bahrain City Centre, and Westin Bahrain City Centre.

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