Dubai’s Marka plans Saudi expansion of Cheeky Monkeys concept

Dubai retail firm Marka has announced that nine new Cheeky Monkeys Playland & Sweet Surprises outlets are being planned for Saudi Arabia through an agreement with a franchise company in the Gulf kingdom.
The company said in a bourse listing that Cheeky Monkeys franchises will open in Dammam, Jeddah and Riyadh over the next five years.
This expansion will represent the first international expansion and first franchise agreement for Cheeky Monkeys, the edutainment destination for children under six years of age.
Nick Peel, CEO of Marka, said: “This franchise expansion underlines our commitment to strengthening the presence of our brands not only in the UAE, but also across the GCC region.

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