Global toy brand plans expansion in UAE, Bahrain

YK Almoayyed & Sons (YKA) has announced that it has acquired the master franchise of global kids toy brand Imaginarium for Bahrain and the UAE.

The company said in a statement that it is planning three Imaginarium showrooms in Bahrain, with the first one expected to open in September at the El Mercado Mall in Janabiya.

In the UAE, the company said two showrooms for Imaginarium will be relaunched next month – one at the Box Park Mall in Jumeirah, Dubai and a second one in Arabian Centre in Mirdif – while a third at Mall of Emirates will be revamped in 2017.

This will be followed by a flagship showroom in Dubai Mall in September 2017 along with several other locations across the UAE, the statement added.

Source